Soft Loft is a Swiss collective that began in 2022, led by singer and lyricist Jorina Stamm. Each member of Soft Loft is an artist in their own right, and when they come together as a group, they create grand, emotionally rich projects, music that breaks through your defenses, refreshes what is broken or ugly, and makes you fall in love with your human, fallible self.
Their sound is a blend of ecstasy and melancholy, a style they loosely define as “Indie-something.” They released an EP followed by a full-length album, both produced by Grammy-nominated Gianluca Buccellati (known for his work with Lana Del Rey and Arlo Parks). Without any promotional push, a few of their songs made it into regular rotation on Seattle’s KEXP radio, and the album reached the North American College Radio Charts (NACC 200), where it remained for six weeks.
In the UK, BBC 6 Music championed them, as did FluxFM in Berlin. In a short time, they’ve performed in London, Berlin, Paris, Vienna, Manchester, Hamburg, and Zurich, and played at numerous festivals including The Great Escape in Brighton and the prestigious Montreux Jazz Festival.